When you join BetterBadge, you declare to the world that you want businesses who do the following things. By these principles, we seek to define sustainability for our BetterBadge members and for our partner organizations.

1. Commit to the principles

2. Apply the precautionary principle

3. Learn from and mimic nature

4. Engage with your community

5. Measure change

6. Be honest about your goals, failures, and successes

7. Seek assistance with challenges that you don’t have the capacity to address

8. Change the default option